IPSY is a personalized beauty discovery app that curates makeup, skincare, and haircare products tailored to your preferences. By completing a quick quiz about your beauty habits and goals, you receive customized product selections from top brands like NARS, FENTY BEAUTY, and IT COSMETICS. The app offers three subscription plans - Original, Extra, and Ultimate - allowing users to choose their preferred level of product variety. IPSY combines product delivery with educational content, including tutorials and beauty tips, creating an engaging experience for beauty enthusiasts.

The app also features exclusive member benefits such as the Beauty Boost upgrade, which provides access to premium full-size products. Users can preview their monthly product selections, shop discounted items in the IPSY Store, and participate in limited-time sales events. With its focus on personalization and community engagement, IPSY helps users explore new products while refining their beauty routines through continuous feedback and learning.

One of IPSY's standout features is its advanced personalization algorithm, which matches users with products based on their detailed beauty profile. This includes skin type, hair concerns, and makeup preferences, ensuring each month's selection aligns with individual needs. The app's Beauty Quiz dynamically updates as users provide more information through product reviews and preference adjustments, making recommendations increasingly accurate over time.

IPSY's mobile platform enhances user engagement through interactive features like virtual try-on tools, step-by-step tutorials, and face chart demonstrations. Members can access exclusive shopping opportunities, including up to 80% discounts on popular beauty brands through various sales events. The app also facilitates community interaction by allowing users to share their experiences, review products, and connect with fellow beauty enthusiasts, creating a comprehensive ecosystem for beauty exploration and education.

IPSY offers an extensive product database that caters to a wide array of beauty preferences and needs. The app collects information on skin concerns, hair types, favorite makeup products, and more through a personalized quiz.

This data-driven approach ensures that users are matched with products specifically suited to their profiles. From well-known brands like NARS and FENTY BEAUTY to emerging names in beauty, IPSY's database covers a broad spectrum.

Users benefit from curated selections that include makeup, skincare, body care, fragrances, hair care, and beauty tools. This depth allows for a highly customized experience, ensuring that every kind of beauty lover finds what they need.

Personalization is at the core of the IPSY experience, allowing users to receive tailored beauty product recommendations. By analyzing individual quizzes, IPSY hones in on specific preferences such as skincare concerns and makeup favorites.

The app refines its suggestions over time, learning from user reviews and interactions. This continuous feedback loop enhances the precision of product matches, making future selections even better.

Members enjoy personalized tips, tutorials, and exclusive deals, creating a unique journey for each user. This high level of personalization ensures that every IPSY subscriber can explore and express their unique beauty effectively.